Grey Bruce Public Health
Working with Grey Bruce communities to protect and promote health.
Communications Advisor (title under review)
Permanent Full-time – Competition #2025-15
Permanent Full Time
The Communications Advisor is a key member of Grey Bruce Public Health’s Communications Department, which is responsible for both external and internal communications at Grey Bruce Public Health. Reporting to the Communications Coordinator, the Communications Advisor develops, edits, posts, and reviews social media and website content; monitors and responds to online engagement and trends; assists in promoting Grey Bruce Public Health and its programs and services to the public and GBPH partners through various communications channels; provides content for Grey Bruce Public Health’s internal staff newsletter and partner newsletters; and provides guidance to departmental staff regarding communications, customer service, and knowledge transfer to build public trust and confidence.
Key Responsibilities
- Utilizes a range of communication methods, such as verbal, written, and visual that meet the needs of the audience, and encourages opportunities to promote dialogue.
- Uses appropriate communication channels and technology for relating with key individuals, public health partners, and stakeholder groups; including the use of appropriate media, social marketing, and community resources and platforms.
- Maintains GBPH’s corporate social media accounts and posts information and responds/coordinates responses to comments/questions.
- Manages social media platforms in accordance with best practices and standards.
- Researches, develops, and executes social media content calendars according to emerging trends, events, and campaigns, and cultivates new online communities, as required.
- Supports and develops staff members in the preparation and delivery of social media campaigns.
- Acts as the social media liaison through whom social media requests are coordinated.
- Prepares, as required, news articles, public service announcements, special announcements, news conferences, stories, and reports, with the Communications Coordinator.
- Utilizes graphic design skills to create posters, flyers, etc., for both internal and external audiences.
- Participates in the research, writing, and design of publications (e.g., internal and partner newsletters, brochures, corporate news releases, promotional materials, media advisories).
- Acts as a consultant to health promoters, public health staff, and management in the development of creative service projects, including scoping and planning around mediums, budget allocation, and target audiences.
- Maintains the corporate brand/corporate identity. Monitors and reviews publications for consistent use and application of standards, policies, and guidelines (e.g., graphics, writing guides, accessibility).
- Writes media releases, as required.
- Demonstrates understanding of the public health delivery system, population health, and social determinants of health.
- Promotes and demonstrates through example and behaviour the mission, vision and values of Public Health.
Specific Knowledge, Skills & Abilities
- Knowledge of and ability to comply with policies, procedures, Canadian Press Standards, and related legislation (e.g., accessibility, privacy).
- Demonstrated skills in writing, proofing and editing.
- Proven ability to work with individuals at an administrative, professional, and managerial level.
- Ability to learn the corporation’s organizational structure, regulations governing its operations, staff, history, community perceptions, and media relationships.
- Analytical, organizational, problem solving, and continuous improvement skills to analyze, interpret, and apply corporate and communications policies to own work and the work of others; respond quickly and appropriately to emerging issues of a sensitive/urgent nature and social media; and work independently or as a member of a project team to complete projects and manage competing demands.
- Demonstrated experience working with Facebook, LinkedIn, X, Instagram, and other emerging channels with a strong knowledge of how to maximize each platform for different purposes and campaigns.
- Demonstrated experience with social media and analytics software.
- Proven ability in managing the flow of information between Grey Bruce Public Health and its partners and the general public in a positive, consistent and credible manner.
- Ability to communicate information, ideas and opinions clearly, effectively and appropriately, both internally and externally.
- Proven ability to build effective relationships, both internally and externally.
- Proven ability to show discretion and appropriately handle confidential information.
- Demonstrated organizational and planning skills.
- Specific knowledge of Public Health communication systems and appropriate computer software, including Social Media and applicable database applications.
- Demonstrated knowledge of the Adobe software (ex. Photoshop, and InDesign).
- Proven ability to work independently with competency and accuracy and as a member of an interdisciplinary team.
- Committed to a safe and healthy work environment for both employees and clients.
Qualifications:
Education – Training – Experience
- College diploma or degree in communications, journalism, or related fields, required.
- Minimum of two (2) to five (5) years’ relevant experience in a public health communications role or equivalent in working experience in journalism, public relations, or communications, required.
- Understanding of Public Health communication roles, preferred.
- Excellent verbal, written, time management and interpersonal skills.
- Experience with AI and working with chatbots, preferred.
- Proficient in Microsoft Office, content management systems, and social media platforms.
- Experience with journalism and social media marketing, preferred.
- Experience with communications in emergency/crisis management mode, preferred.
Other:
- Working hours will vary within a 35-hour paid work week; with evening and weekend work sometimes required.
- Work will be completed in a general office setting.
- Some business travel may be required.
- A valid Ontario driver’s licence and access to a reliable vehicle is required.
- Perform other related duties as assigned.
- Preference given to candidate(s) who reside in Grey-Bruce and are familiar with the issues and challenges impacting Grey-Bruce residents, and the public health initiatives that would have the greatest impact on addressing those issues and challenges.
Please submit a resume, cover letter, and application form quoting Competition 2025-15 in the subject line to: apply.jobs@publichealthgreybruce.on.ca
The current wage range for the position of Communications Advisor is under review.
Please note that this position will remain posted until filled.
Grey Bruce Public Health is proud to be an equal opportunity employer; valuing and respecting diversity. We encourage applications from qualified members of the four designated groups. We are committed to inclusive, barrier-free recruitment and selection processes. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.
In accordance with Municipal Freedom of Information and Privacy legislation, applicant information is collected under the authority of the Municipal Act and will be used strictly for candidate selection. We thank you in advance for your interest in the above-noted position. However, please note that only those applicants receiving an interview will be advised of the recruitment outcome.
